Meet the Mobile Champs: Zach Morrison
What are the top three things you are telling clients about mobile? We asked expert Zach Morrison, VP & Director of SEM at Elite SEM. He advises them to move quicker, track more than just one thing and test everything. Where is mobile is going next? Morrison outlines the so-called "holy grail": following a consumer throughout his or her daily life and understanding how multi-device behavior ties together.