Profit-Driven Marketing

Profit-Driven Marketing

There’s a new trend driving successful digital advertising campaigns: profit-driven marketing. It flips digital tradition on its head by approaching marketing as a profit centre instead of as a cost centre. A profit-driven approach means spinning familiar problems in new ways. This collection features strategic guidance for marketers to embrace a profit-driven approach, an outline of the three main pillars of profit-driven marketing—recognising value, targeting outcomes and capturing demand—and case studies of brands that have achieved a better bottom line with this approach.

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THE PROFIT PLAYBOOK HANGOUT ON AIR

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The Profit Playbook Hangout on Air

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