Prototyping Ideas

Prototyping Ideas

Prototyping is the art of showing instead of telling. In the ad industry, it’s been part of the creative process for years. But as the media have changed, so have the methods. Techniques that effectively conveyed TV concepts might not do your digital ideas justice, making it difficult to sell them. This collection explores how brands and agencies are quickly and creatively bringing interactive concepts to life — through video, music, animations — so they ultimately become a reality.