Prototyping for Success, Power and Unlimited Riches
In advertising, the best way to sell in a concept has always been to show it. Create a storyboard. Do a sketch. But today, some of the biggest ideas are digital, and to effectively convey them, traditional prototyping tools fall short. So creatives have had to get a lot more, well, creative. They're coming up with imaginative ways to articulate the richness and magic of interactive experiences. Here, Google Creative Lab's Ben Malbon and Iain Tait share examples and advice to help bring your idea to life.