The Creativity Club
Dismissing technology is essential, and destruction is the path to creativity.
The incomparable John Hegarty, Worldwide Creative Director of BBH, shares his
opinions on technology's challenges and the future of the advertising office. As
technology has democratized creativity, successful ad makers are now the ones who
understand execution and make technology bend to their ideas. The next generation
will likely revolutionize the workplace, breaking down traditions and creating a
freer, more fluid environment.