AlmapBBDO and Brazilian Airline Gol Linhas Aéreas See Sales Soar 56%
Brazilian airline Gol Linhas Aéreas wanted to increase ticket sales by engaging the country's thriving online market of 100 million people. The airline and its agency, AlmapBBDO, realized they needed a better understanding of how their online ads were reaching and influencing potential fliers across every channel. Using the DoubleClick Digital Marketing platform, they were able to integrate workflows, create targeted messages and measure the overall impact of their online ad campaigns. As a result, Gol's sales increased by 56% from the previous year, and the company doubled its ad spend return.