Targeting Views: TalkTalk Gets More Viewable Impressions With DoubleClick Bid
Manager and Active View
TalkTalk Telecom Group, a leading TV, broadband, mobile, and phone provider in
the U.K., was eager to boost the viewability of its ads while maintaining costs.
Having already implemented programmatic buying to reach potential customers at
the exact moment they're ready to commit, TalkTalk wanted to then ensure its ads
were actually being seen by targeting viewable impressions. To do so, the company
deployed DoubleClick Bid Manager and Active View. The results speak for
themselves: TalkTalk generated 94% more viewable impressions, increased CTR 133%,
and lowered CPC by 40%.