Ads that are relevant to the viewer or feature people like them get 3X the attention of the average ad.

Google/Ipsos, U.S., “Video Mobile Diary,” n of 4,381 (saw ads occasions), 2017.

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Related Data

80

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

December 2017 Google/Ipsos
30

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos
81

of video viewing sessions capture people's attention

December 2017 Google/Ipsos

We view content in two very different modes

December 2017 Google/Ipsos

How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

2017 Google/Ipsos

If you added up the time people have spent watching "First Ride" car videos on YouTube, it’s equivalent to driving from New York to San Francisco over 45,000 times.

November 2017 YouTube Internal Data