Here’s what’s trending on search this holiday season

Sarah Travis
/ November 2019 / Consumer Insights, Omnichannel

There’s always that subset of holiday shoppers who are tactical about crossing off everyone from their lists early. But the vast majority of U.S. holiday shoppers still have plenty of work to do heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, with people saying they’ve only completed 26% of their shopping.1

In fact, we know that 33% of purchases yet to be made are because the shopper is waiting for a sale.2 And these deal-loving shoppers are preparing for those sales by diving into search. What are they searching for? In addition to sharing our real-time holiday shopping trends, we’re taking a look at items rising in search to help you better anticipate what people want this season.

While BFCM is often known for big electronics sales, the biggest category people are shopping for so far is clothing, apparel, and footwear, with 53% of shoppers saying they shopped for those items in the past 48 hours, compared to 29% of shoppers who looked for electronics. Other high-performing categories: toys and games (36%), household items (21%), and personal care and cosmetics (20%).3

For a peek at what’s on the rise, here’s a snapshot of trending products from a few of this season’s top categories.

3 circle images with labels. Black and gray tall boots: Stuart Weitzman Over-the-Knee Boot; blue backpack: Tumi Voyageur Carson Backpack; red high-top basketball shoes: Nike LeBron Shoes 3 circle images with labels. Video game case with cave: Code Vein by Bandai Namco Entertainment; video game case with mountain: The Legend of Zelda: Link's Awakening; teal handheld video game console: Nintendo Switch Lite. 3 circle images with labels. Red vacuum cleaner: Shark Rocket TruePet Ultra-Light Vacuum; blue tote bag: L.L.Bean Large Insulated Tote; white air conditioner: Senville Aura Mini Split Air Conditioner with Remote. 3 circle images with labels. Automatic coffee maker: Breville Precision Brewer Thermal Coffee Maker; blender: Vitamix 5300; red stand mixer:  KitchenAid Classic Plus 3 circle images with labels. White ear buds in a gray case: Huawei FreeBuds; digitial point and shoot camera: Canon EOS 90D; small black ear buds with black tube case: CrazyBaby Air Nano Earbuds 3 circle images with labels. Yellow robot toy: Lego Overwatch Bastion; triangle-shaped space ship: Lego Star Wars Imperial Star Destroyer; space ship with vertical wings: Lego Star Wars Kylo Ren's Command Shuttle.

As the consumer journey zigzags from search to mobile to in-store and back again, ensure you’re making the most of the season by being there at every turn.

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