Shopping insights: Understand how people around the world are shopping

Shopping insights: Understand how people around the world are shopping

Discover how people are shopping globally across categories by digging into the retail insights that reveal how much they’re spending, how often they’re shopping, and what influences their decisions.

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Setting the scene: Global shoppers are active online and offline

47%

of total global purchases are completed online.

Google/Ipsos
90%

of global shoppers who visited a store in the last week said they used online search prior to going into a store.

Google/Ipsos

Shopping data for hard goods: electronics, appliances, sporting equipment, toys, tools, and auto parts

U.S. shoppers spent an average of $152 on their most recent online hard goods purchase.

Google/Kantar TNS

U.K. shoppers spent an average of £137 on their most recent online hard goods purchase.

Google/Kantar TNS

Brazilian shoppers spent an average of R$888 on their most recent online hard goods purchase.

Google/Kantar TNS

U.S. shoppers made 4.5 online hard goods purchases on average in the past month.

Google/Kantar TNS

U.K. shoppers made 5.6 online hard goods purchases on average in the past month.

Google/Kantar TNS

Brazilian shoppers made 3.8 online hard goods purchases on average in the past month.

Google/Kantar TNS

Shopping data for soft goods: clothes, shoes, home decor, linens, towels, jewelry, and watches

U.S. shoppers spent an average of $99 on their most recent online soft goods purchase.

Google/Kantar TNS

U.K. shoppers spent an average of £49 on their most recent online soft goods purchase.

Google/Kantar TNS

Brazilian shoppers spent an average of R$374 on their most recent online soft goods purchase.

Google/Kantar TNS

U.S. shoppers made 4.6 online soft good purchases on average in the past month.

Google/Kantar TNS

U.K. shoppers made 4.8 online soft goods purchases on average in the past month.

Google/Kantar TNS

Brazilian shoppers made 3.9 online soft goods purchases on average in the past month.

Google/Kantar TNS

Shopping data for everyday essentials: health and beauty products, packaged food, pet products, and cleaning and office supplies

U.S. shoppers spent $74 on average on their most recent online everyday essentials purchase.

Google/Kantar TNS

U.K. shoppers spent £39 on average on their most recent online everyday essentials purchase.

Google/Kantar TNS

Brazilian shoppers spent R$370 on average on their most recent online everyday essentials purchase.

Google/Kantar TNS

U.S. shoppers made 6.5 online everyday essentials purchases on average in the past month.

Google/Kantar TNS

U.K. shoppers made 6.4 online everyday essentials purchases on average in the past month.

Google/Kantar TNS

Brazilian shoppers made 5.7 online everyday essentials purchases on average in the past month.

Google/Kantar TNS