Kyle Keogh

Kyle Keogh

Industry Director, Automotive at Google

1,4 Google/TNS, Google Auto CB- Gearshift, N=600 new car buyer, U.S. 2017.

2, 6-8 Google/Critical Mix, Google Automotive Loyalty Study Q4 '17, N=2,000 US A18+ completes who have purchased/leased a vehicle in the past 10 years.

3 McKinsey Advanced Industries, "Innovating automotive retail," U.S., Feb. 2014. 

5 Google/comScore, "Automotive Shopper Study," U.S., N=3,165 consumers 18+ who purchased a vehicle in the past three months, Jan. 2017.

9 Google Internal Data, Fixed Operations queries. U.S., Jan.-Aug. 2017.

10 Google/Critical Mix, Google Automotive Loyalty Study, N=741 U.S., loyalist car buyers, Q4'17.

11 Google/Critical Mix, Google Automotive Loyalty Study, N=944 U.S., A18+ completes who have purchased/leased a vehicle in the past 10 years and have switched to another brand as previous lease/purchase, Q4'17.