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Today, people are shopping in ways never before imagined as they piece together the online and in-store shopping experience to best meet their needs. It’s more important than ever to meet your customers where they prefer to shop and put them at the center of your marketing and customer experience. In this guide, you’ll learn how to better connect with customers on these new shopping journeys and drive more sales. We’ve collected the most useful tools, product recommendations, and consumer insights to help you achieve your business and marketing objectives. Whether you’re looking to optimize your existing marketing mix or make a game plan for the holiday season, this guide has you covered.

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