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The Basics of Micro-Moments
May 2016
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I want-to-do moments: From home to beauty
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How people decide what to buy lies in the ‘messy middle’ of the purchase journey
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Your Guide to Winning the Shift to Mobile
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Make it personal: Using marketing personas and empathy in your marketing
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Winning the consumer electronics shopping moments that matter
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The Demanding Consumer: Expecting tailored experiences