The Global Market Insights team provides a monthly view of changing consumer behaviors and needs by analyzing billions of recent search queries to develop a deep understanding of key market trends. These insights are intended to help readers act in an environment of economic uncertainty.
This month we’re seeing, in a few particular industries, that consumers aren’t ready to give up on small luxuries just yet. Instead, they’re shifting their priorities to get the best bang for their buck. For example, as summer travel continues in many markets, people are looking for quality experiences at a good value, as we’ve seen in searches that include “hostels near me” and “last minute flights.”
Closer to home, people are venturing back to their pre-pandemic lifestyle behaviors, including spending on events and entertainment, as seen in searches like “national museum” and “tickets go on sale.” And, as shown by “kids eat free” and “free parking,” they are committed to finding low- and no-cost outings too. Consumers are also seeking affordable real estate options, with searches for “tiny homes for sale” and “cheap land for sale” on the rise.1