Global insights briefing: Sports, fitness, and flexible work spaces

Daniel Trovato / October 2020

Each month, the Google Ads Research and Insights team spends time analyzing data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key trends taking place in the market.

This month, we found that people are preparing for a socially distant fall season, while also searching for sports entertainment, home fitness options, and more flexible work ideas. They’re choosing safe ways to be festive, such as putting up Halloween wallpaper or going pumpkin and apple picking outdoors. Digital engagement with sports entertainment has accelerated compared with the same time last year, with increasing searches for “cricket score app” and “football tv app.” People are still investing in ways to stay fit at home, searching for home gym equipment and fitness apps. They’re also looking for more flexible work ideas, searching for “online jobs for,” “online data entry,” and “real estate broker jobs.” 1

What pandemic video trends reveal about consumer needs