Each month, the Global Market Insights team analyzes data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key market trends.
While economic uncertainty remains top of mind, we’ve seen growing evidence that consumer consideration sets are expanding, as people continue to assess the right buying choices amid rising costs. In the first half of the year, 43% of consumers around the world said they like to keep an eye out for new brands, even if they are not planning to buy right then.1
Shoppers have become even more intentional about the items they purchase and are using online sources more often to help plan ahead for key shopping moments. This year, 24% of consumers in surveyed markets have already started their holiday shopping.2 This buyer enthusiasm means retailers have the chance to attract early holiday shoppers and set up savvy consumers for key shopping seasons.