A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
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A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
Google/Ipsos, Global, Global Retail Study, Base: total sample (n=8,430), online 18+ who shopped in the last week, countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, GB, U.S., AE, VN, Feb. 2019.
As of December 6, 2023, 94% of U.S. holiday shoppers said they still have gifts to buy and 57% still have decisions to make.
At the end of November 2023, U.S. holiday shoppers’ use of curbside pickup was higher than it was during peak pandemic (2020 and 2021), and the use of buy-online, pickup in-store was higher than peak pandemic and last year (2020–2022).
More than half of U.S. holiday shoppers who went into a store say they looked up product reviews online and/or located an item in-store by checking it online.
At the beginning of December 2023, U.S. holiday shoppers are estimating that 59% of their shopping time is being spent online.
Searches for “last day to ship for Christmas 2023” have grown over 200% WOW.
Searches for the following terms have grown WOW: “what are good inexpensive gifts for coworkers” by over 90%, “white elephant gifts everyone will fight for” by over 75%, “unusual gifts for daughter in law” by over 70%, and “experience gifts for couples” by over 60%.