88%

of people who conduct a local search on their smartphone visit a related store within a week.

Related Data

76%

of people who search on their smartphones for something nearby visit a business within a day.

Google/Purchased
28%

of searches for something nearby result in a purchase.

Google/Purchased

People visit 1.5 billion destinations every month related to their Google Searches.

Google Data

"Near me" mobile searches grew 136% YOY.

Google Data

Mobile makes up 84% of all "near me" searches.

Google Data
36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

Google/Phocuswright