Retailers who increased bids closer to their physical stores to a majority of their search campaigns in Q4, increased store visits by 107% quarter-over-quarter versus a 69% increase for those who did not.

Related Data

51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.

46% of shoppers surveyed confirm inventory online before going to store.

59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice.

70%

of shoppers surveyed say the ability to shop in person/in a store is important when deciding which brand or retailer to buy from.