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Retailers who increased bids closer to their physical stores to a majority of their search campaigns in Q4, increased store visits by 107% quarter-over-quarter versus a 69% increase for those who did not.

Google Internal Data, Measured via holdout study, n=205 advertisers, April–July 2017.

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59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
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87%

of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
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A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
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85%

of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
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53%

of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
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49%

of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
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