89% of dining research is done by mobile before visiting a restaurant.

Related Data

72%

of the top 25 highest sales days for restaurants last year were in November and December.

Numerator Insights
72%

of Black Friday shoppers visit a full- or quick-service restaurant while they’re shopping.

National Restaurant Assoc.
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos

Mobile searches for “best ___ chocolate” have grown by over 50% in the past two years (e.g., “best dark chocolate” and “best hot chocolate”).

Google Data

People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.

Google/Ipsos

Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale.

Google/Ipsos