53% of shoppers say they always do research before they buy to ensure they are making the best possible choice. Related Content Your guide to the consumer's shopping journey Holiday shoppers are begging brands for help. Are you listening? 3 ways digital video has upended shopping as we know it Consumers are always shopping and eager for your help Related Data Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase. Searches for “gifts for dad” have grown +80% in the past two years. Searches for “shopping app” have jumped 90% in the past two years. Searches for “gift + ____ year old” have grown +100% in the past two years. 82% of evergreen shoppers used a search engine related to their shopping. 1 in 3 last-minute shoppers say they choose where to buy their gifts based on how soon they can get them.
