OUTCOMES & AGILITY
Are you ready to
turn insights into innovation?
outcomes
and agility
Be ready for what’s next with
Agile businesses use data to drive positive outcomes.
OUTCOMES & AGILITY
OUTCOMES & AGILITY
OUTCOMES & AGILITY
The key to making informed business decisions is measurement.
It’s how we learn what works and what doesn’t.
OUTCOMES & AGILITY
More than a third of brand decision-makers struggle with effective use of customer data, measuring marketing ROI, and deriving actionable insights from data.
1
OUTCOMES & AGILITY
The challenge for businesses used to be gathering enough data.
Today, many struggle with having too much data and trying to make sense of it.
OUTCOMES & AGILITY
But successful businesses use cutting-edge measurement solutions to identify insights, adapt quickly, and drive growth.
They harness data to drive business
outcomes and agility.
OUTCOMES & AGILITY
The best way to put the insights that data can unlock into action is
through experimentation.
MEGAN PAGLIUCA
CHIEF ACTIVATION OFFICER,
OMNICOM MEDIA GROUP
We drive a culture of consistent experimentation at OMG through our
learning agenda
process. This process
is tied directly to our clients’ KPIs.”
“
OUTCOMES & AGILITY
OUTCOMES & AGILITY
Experimentation
is particularly
important during
unpredictable times.
OUTCOMES & AGILITY
It allows business leaders to test new channels and creative strategies in a controlled environment,
before applying the results across their organizations.
Agility is much more than marketing. It is being open to testing and learning quickly and transparently to meet new demands.”
PRESIDENT (KAY, ZALES, and PEOPLES)
AND CMO, SIGNET JEWELERS
JAMIE L. SINGLETON
“
OUTCOMES & AGILITY
OUTCOMES & AGILITY
Meanwhile, changing norms around online privacy require new approaches that meet customers’ expectations about whether and how their data is collected, stored, and shared.
OUTCOMES & AGILITY
There are privacy-first tools and strategies that can help businesses understand today’s complex customer journeys.
Cloud-based analysis
First-party data
Incrementality experiments
Data-driven attribution
Conversion modeling
OUTCOMES & AGILITY
brilliant innovation.
Not every data-driven outcome
has to be a
OUTCOMES & AGILITY
data can drive the iterative improvements businesses need to succeed.
OUTCOMES & AGILITY
Whether it’s used to inform the next pivot for your business or to earn the trust of your customers,