Here’s how to prepare your digital storefront for this year’s holiday shopper.
As reopening plans are put on pause, holiday shoppers and retailers are adapting.
+3,000% YOY growth in search phrases containing “curbside pickup”2
Many are trying new services to get what they need quickly and safely.
Over 50% of U.S. customers tried a new shopping service for the first time this year.3
Some are purchasing gifts online for the very first time.
1/3 of U.S. shoppers have purchased from a brand that was new to them during COVID-19.4
Others are exploring new brands they find through search or social.
Shipping delays, low inventory, and tight budgets are impacting many customers’ holiday schedules.
So marketers may see a boost in sales outside of traditional deal days.
+60% YOY growth in search phrases containing “best affordable”7
But everyone will still be looking for discounts — no matter when they shop.
More than ever, shoppers are choosing to support companies that share their beliefs.
55% of U.K. and 66% of U.S. customers will shop more at local small businesses for the holidays.9
Since 2019, searches for “support local businesses” grew by 20,000%.10