3 strategies for a standout 2020 holiday shopping season

Here’s how to prepare your digital storefront for this year’s holiday shopper.

A skew toward online SKUs

77% of U.S. holiday shoppers will browse online, not in-store.1

Click to order vs. brick
and mortar

As reopening plans are put on pause, holiday shoppers and retailers are adapting.

+3,000% YOY growth in search phrases containing “curbside pickup”2

Many are trying new services to get what they need quickly and safely.

Over 50% of U.S. customers tried a new shopping service for the first time this year.3

Digital Newcomers

Some are purchasing gifts online for the very first time.

1/3 of U.S. shoppers have purchased from a brand that was new to them during COVID-19.4

SOMETHING NEW & KNOWN

Others are exploring new brands they find through search or social.

A monthlong Cyber Monday

37%
of U.S.
customers started holiday shopping in September.5

Not your typical
holiday timeline

Shipping delays, low inventory, and tight budgets are impacting many customers’ holiday schedules.

So marketers may see a boost in sales outside of traditional deal days.

+60% YOY growth in search phrases containing “best affordable”7

But everyone will still be looking for discounts — no matter when they shop.

Purpose-
driven shoppers

46% of U.S.
customers prefer to shop at businesses that align with their values.8

46%
of U.S. customers prefer to shop at businesses that align with their values.8

Purposeful use of purchasing power

More than ever, shoppers are choosing to support companies that share their beliefs.

55% of U.K. and 66% of U.S. customers will shop more at local small businesses for the holidays.9

Since 2019, searches for “support local businesses” grew by 20,000%.10