<

The amount of time people have spent watching unboxing videos just on their phones is the equivalent of watching the holiday classic "Love Actually" more than 20 million times.

YouTube Data, U.S., Classification as Unboxing video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan. - June 2017

Appears In

Holiday shoppers want more help in a hurry—here’s how to succeed this season

Related Content

Holiday checklist 2017: What to know about today's mobile-first shoppers

Related Data

As of mid-November 2023, U.S. holiday shoppers have 33% of their holiday shopping complete, which is 1 percentage point higher than the same time last year.
Nov. 2023 Google/Ipsos

As of November 12, 2023, 11% of Americans said they had already bought Black Friday deals and 24% said they were going to start buying Black Friday deals soon.
Nov. 2023 Google/Ipsos

Americans who shop for major sales events have different opinions on when is the best time to do so: 15% say before, 33% during, 13% after and 22% say it doesn’t matter because the entire period has good deals.
Aug. 2023 Google/Ipsos

90%

In 2022, the daily volume for shopping-related searches containing “vs” was over 90% higher during the week of Black Friday and Cyber Monday compared to the month of September.
Jan. 2023 Google/Ipsos

Searches for “christmas tree on sale” have grown over 150% WOW, and searches for “christmas tree storage bag” have grown over 350% WOW.
Nov. 2023 Google Data

Searches for “things to ask for for christmas” have grown over 85% WOW, and searches for “what do I want for christmas” have grown over 100% WOW.
Nov. 2023 Google Data