Data Collections organized by topic, industry, and channel Collections of Google research organized by topic, industry, and advertising channel. Video Data Collection Data Collection The Latest YouTube Stats on Audience Demographics: Who’s Tuning In Data Collection Data Collection The future of YouTube marketing is multicultural; here’s how brands should adapt Data Collection Data Collection Data from: Why you should lean into how-to content in 2018 Data Collection Data Collection Data from: Make the grade for back-to-school - 4 YouTube trends to inform your video strategy Retail Data Collection Data Collection Why overwhelmed shoppers are turning to online video for help Data Collection Data Collection Consumer behavior during the holidays Data Collection Data Collection Data from: Holiday shoppers want more help in a hurry—here’s how to succeed this season Data Collection Data Collection Consumers divided their time between a variety of stores as the holiday season kicked off Mobile Data Collection Data Collection 4 ways consumers turn to apps for an improved new year Data Collection Data Collection How mobile brand experiences help (or hurt) business results Data Collection Data Collection The 3 areas brands should invest in to improve consumer experiences on mobile Data Collection Data Collection A Mobile-First Mindset Is Essential in Marketing Analytics Travel Data Collection Data Collection Data from: 3 ways cruise line marketers can win with digital Data Collection Data Collection Data from: The future of travel - New consumer behavior and the technology giving it flight Data Collection Data Collection Data from: 3 ways travel marketers can fine-tune their measurement strategy Strategy Data Collection Data Collection Data from: Integrating data strategy, teams, and technology leads to marketing success Data Collection Data Collection Leading marketers embrace 3 beliefs to drive business growth Data Collection Data Collection Want to be a leading marketer? Go with data, not your gut Consumer Insights Data Collection Data Collection Micro-Moments Now: New consumer behaviors you need to know Data Collection Data Collection Top 12 marketing insights from 2017 to carry you into 2018 Additional Data Data Collection Data Collection How voice assistance is reshaping consumer behavior Data Collection Data Collection Data from: 4 reasons people watch gaming content on YouTube Data Collection Data Collection Data from: What the auto industry needs to know to close the sale after the sale Data Collection Data Collection Data from: If measurement isn’t your top priority, here’s why it should be Data Collection Data Collection Data from 3 mindset shifts CPG marketers should adopt to win today’s shoppers Data Collection Data Collection Data from: Using machine learning to enhance the customer journey