Data Collections organized by topic, industry, and channel

Data Collections organized by topic, industry, and channel

Collections of Google research organized by topic, industry, and advertising channel.

Video

Data Collection
Data Collection

The Latest YouTube Stats on Audience Demographics: Who’s Tuning In

Data Collection
Data Collection

The future of YouTube marketing is multicultural; here’s how brands should adapt

Data Collection
Data Collection

Data from: Why you should lean into how-to content in 2018

Data Collection
Data Collection

Data from: Make the grade for back-to-school - 4 YouTube trends to inform your video strategy

Retail

Data Collection
Data Collection

Why overwhelmed shoppers are turning to online video for help

Data Collection
Data Collection

Consumer behavior during the holidays

Data Collection
Data Collection

Data from: Holiday shoppers want more help in a hurry—here’s how to succeed this season

Data Collection
Data Collection

Consumers divided their time between a variety of stores as the holiday season kicked off

Mobile

Data Collection
Data Collection

4 ways consumers turn to apps for an improved new year

Data Collection
Data Collection

How mobile brand experiences help (or hurt) business results

Data Collection
Data Collection

The 3 areas brands should invest in to improve consumer experiences on mobile

Data Collection
Data Collection

A Mobile-First Mindset Is Essential in Marketing Analytics

Travel

Data Collection
Data Collection

Data from: 3 ways cruise line marketers can win with digital

Data Collection
Data Collection

Data from: The future of travel - New consumer behavior and the technology giving it flight

Data Collection
Data Collection

Data from: 3 ways travel marketers can fine-tune their measurement strategy

Strategy

Data Collection
Data Collection

Data from: Integrating data strategy, teams, and technology leads to marketing success

Data Collection
Data Collection

Leading marketers embrace 3 beliefs to drive business growth

Data Collection
Data Collection

Want to be a leading marketer? Go with data, not your gut

Consumer Insights

Data Collection
Data Collection

Micro-Moments Now: New consumer behaviors you need to know

Data Collection
Data Collection

Top 12 marketing insights from 2017 to carry you into 2018

Additional Data

Data Collection
Data Collection

How voice assistance is reshaping consumer behavior

Data Collection
Data Collection

Data from: 4 reasons people watch gaming content on YouTube

Data Collection
Data Collection

Data from: What the auto industry needs to know to close the sale after the sale

Data Collection
Data Collection

Data from: If measurement isn’t your top priority, here’s why it should be

Data Collection
Data Collection

Data from 3 mindset shifts CPG marketers should adopt to win today’s shoppers

Data Collection
Data Collection

Data from: Using machine learning to enhance the customer journey