Data Collections organized by topic, industry, and channel

Data Collections organized by topic, industry, and channel

Collections of Google research organized by topic, industry, and advertising channel.

Video

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The Latest YouTube Stats on Audience Demographics: Who’s Tuning In

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The future of YouTube marketing is multicultural; here’s how brands should adapt

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Data from: Why you should lean into how-to content in 2018

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Data from: Make the grade for back-to-school - 4 YouTube trends to inform your video strategy

Retail

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Why overwhelmed shoppers are turning to online video for help

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Consumer behavior during the holidays

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During the holiday season, consumers expect something more
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Data from: Holiday shoppers want more help in a hurry—here’s how to succeed this season

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Consumers divided their time between a variety of stores as the holiday season kicked off

Mobile

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4 ways consumers turn to apps for an improved new year

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How mobile brand experiences help (or hurt) business results

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The 3 areas brands should invest in to improve consumer experiences on mobile

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A Mobile-First Mindset Is Essential in Marketing Analytics

Travel

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Data from: 3 ways cruise line marketers can win with digital

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Data from: The future of travel - New consumer behavior and the technology giving it flight

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Data from: 3 ways travel marketers can fine-tune their measurement strategy

Strategy

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Data Collection

Data from: Integrating data strategy, teams, and technology leads to marketing success

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Leading marketers embrace 3 beliefs to drive business growth

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Want to be a leading marketer? Go with data, not your gut

Consumer Insights

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Micro-Moments Now: New consumer behaviors you need to know

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Top 12 marketing insights from 2017 to carry you into 2018

Additional Data

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How voice assistance is reshaping consumer behavior

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Data from: 4 reasons people watch gaming content on YouTube

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Data Collection

Data from: What the auto industry needs to know to close the sale after the sale

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Data Collection

Data from: If measurement isn’t your top priority, here’s why it should be

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Data from 3 mindset shifts CPG marketers should adopt to win today’s shoppers

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Data from: Using machine learning to enhance the customer journey