For Football Fans, It's More Than Just a Game

The "big game" is no longer just a game; it is now a month-long series of digital moments, each of which is an opportunity for brands to connect with fans through search, mobile, and video. In this infographic, we analyze Google and YouTube data from 2014 to see what interests football fans before, during, and after the Super Bowl.

Score a Touchdown With Football Fans: What You Need to Know This NFL Season