Inside Google Marketing: How the Google Doodle helps us connect with people around the world

Inside Google Marketing: How the Google Doodle helps us connect with people around the world

Published
August 2019

The Google Doodle — the temporary alteration we make to our homepage to commemorate important events and cultural moments or to honor notable figures — has humble origins. “The first Doodle was created by Larry and Sergey, our founders,” explains Perla Campos, global marketing lead for Google Doodles. “They were going to Burning Man … so they put the festival logo behind the Google one as a sort of out of office message.” Twenty years later, it’s still going strong. Find out how the Google Doodle has evolved over the past two decades and how it helps us connect with people around the world.

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I’m very passionate about what I do.

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I really believe in the power of connecting with people.

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My job is to make people everywhere feel seen, feel heard, and feel valued.

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My name is Perla Campos, and I am the Global

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Marketing Lead for Google Doodles.

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The first Doodle was actually created by Larry and Sergey, the founders of our company.

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Larry and Sergey were going to go to Burning Man and wanted to have a way to tell people,

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“Hey, if anything goes wrong, we’re not here.”

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So they just put the Burning Man logo behind the Google logo as a sort of out-of-office message.

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Twenty-plus years later, The Doodle still is about translating a message to our users,

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having that connection with them.

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We went from just static image to adding some animations to creating really major interactive

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experiences where people can spend awhile engaging within and learning more about what

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the Doodle is about.

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I think that people love Doodles, especially when they see themselves in them.

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Or when they can just learn something new.

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My favorite Doodle of all time was the Doodle that we did celebrating Selena Quintanilla,

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who was a Mexican American entertainer.

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She’s somebody growing up who taught me: it does not matter where you come from, if

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you work hard and you’re focused, you can achieve your dreams.

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She was Mexican and she was American.

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… When I would see her, I would see myself, and that was the first time that that had

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ever happened.

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I think beyond just from a personal perspective being able to work on this project that meant

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so much to me, it was seeing the impact that it had on people.

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Not only just Mexican American people in the U.S., but people all across the world who

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… the idea of being a bicultural individual resonated with them.

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On the Doodle team our primary goal is connection.

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And I think that, that’s something that is so important for marketers, no matter what

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product you’re working on, what brand you’re working on, always remember that your primary

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objective is to connect with people.

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