Holiday Data: New consumer search trends to know this shopping season

Holiday Data: New consumer search trends to know this shopping season

Retail spending is higher than ever, with people spending a record-breaking $853 billion last year. And marketers are surely hoping for another healthy holiday shopping season. But with so many brands and products competing for people’s attention and dollars, it’s critical for marketers to engage shoppers in key decision-making moments. To help you understand how to better reach shoppers, here’s a look at the latest shopping search trends.

Deal seekers trend sees massive growth

Mobile searches for “black friday deals” have grown by over 200% in the past two years.

2018 Google

Mobile searches for “best deals” have grown by over 90% in the past two years.

2018 Google

Mobile searches for “rewards app” have grown by over 90% in the past two years.

2018 Google

Ideas and inspiration expand to other holidays

Mobile searches for “___day gifts” have grown by over 70% in the past two years.

2018 Google

Mobile searches for “easy ___ ideas” have grown by over 55% in the past two years.

2018 Google

Mobile searches for “image search” have grown by over 60% in the past two years.

2018 Google

Gifting became even more personal, unique, and DIY

Mobile searches for "personalized gifts" have grown by over 80% in the past two years.

2018 Google

Mobile searches for “personalized” have grown by over 60% in the past two years (e.g., personalized gifts, personalized stockings, personalized blankets, personalized necklaces).

2018 Google

People indicated they are more than 2X as likely to add items to their basket and 40% more likely to spend more than planned when they identify the shopping experience as highly personalized.

2018 Google

Consumers need brands to help cut through the clutter

Mobile searches for “gift box” have grown by over 80% in the past two years.

2018 Google

Mobile searches for “best electric” have grown by over 100% in the past two years (e.g., best electric toothbrush, best electric shaver, best electric cars).

2018 Google