Holiday Data: New consumer search trends to know this shopping season
Retail spending is higher than ever, with people spending a record-breaking $853 billion last year. And marketers are surely hoping for another healthy holiday shopping season. But with so many brands and products competing for people’s attention and dollars, it’s critical for marketers to engage shoppers in key decision-making moments. To help you understand how to better reach shoppers, here’s a look at the latest shopping search trends.