The Impatient Consumer: Making decisions faster than ever

July 2018

People are making decisions faster than ever before, and they expect to be able to act on those decisions instantly. People want help in these decision-making moments.

For marketers, this means shifting their strategies to keep pace with these impatient consumers.

We’ve seen that more and more people grab their smartphone to search for information to be more prepared or productive. And they expect the right results in real time.

300% growth in search interest for ”open now” 120% growth in mobile searches related to “same-day shipping” 150% growth in travel-related searches for “tonight” and “today” Mobile searches for 'wait times' grew over 120% over the last 2 years 1. Passport 2. Six Flags 3. Chili’s  4. Denver Airport Security