The Media Habits of Teens and Young Adults

Teens and young adults are always connected. In fact, 92% are using more than one device at a time. So, how's a marketer to stand out in with this over-stimulated group? We've gathered the important facts about their media habits - the sum of media-related information consumed, how it is accessed, and the devices that are used to shed some light.

Young Males' Digital Path to Purchase