The Road to Winning Drivers: What Drivers Want in Automotive Aftermarket Service

Download Download

The digital age has ushered in changes in how people make their automotive maintenance decisions. Using Google+, we talked directly with today's drivers to understand how they are researching online before, during, and after their vehicle services. This study takes service providers down the road to winning today's digitally-savvy drivers.

Toyota Drives Engagement With First +Post Ads Campaign