Data Shorts

Bite-sized, trend-driven stories. Drawn from the latest Google data.

Rethink Ready: Spotting the Signals

To be ready for tomorrow, brands should keep a close eye on what’s happening today. But first, they need to know what to look for.

Rethink Ready: Tomorrow’s Market

From tiny fluctuations to seismic shifts in demand, understanding what matters to people — and creating meaningful messages at scale — has always been a critical marketing challenge. Automation gives brands the ability to be ready for what’s next.

From Search, with Love

Conveying affection online is one of the novel challenges of the COVID-19 era. And people are searching for ways to express how they feel.

The Inclusive Campaign

What makes an advertising campaign authentically inclusive? We looked at three to find out.

The Near Outdoors

It’s time to reimagine travel for the unimaginable.

Beyond Marble & Mortar

Digital-first brands are raising the bar for all financial services providers, signaling a watershed moment in the industry.

Unbiasing Your Business

When it comes to inclusion, research shows that transparency around diversity data is an important step toward lasting change.