Holiday Views: 2020 Retail Shopping Trends
Here’s how to prepare your digital storefront for this year’s holiday shopper.
Data Shorts
Bite-sized, trend-driven stories. Drawn from the latest Google data.
Auto, Accelerated
Retailers across industries have acted swiftly to open digital stores, and now, new car buyers want auto brands to do the same. Changing behavior and rising demand for a frictionless auto buying experience are revolutionizing an industry over 100 years old.
The CMO’s Changing Mandate
For years, the influence of the CMO role has been in decline. But as more brands fast-track digital transformation in response to the extraordinary challenges of 2020, these senior leaders have an opportunity to rise to the occasion by reinventing themselves and, in the process, growing their businesses.
From Search, with Love
Conveying affection online is one of the novel challenges of the COVID-19 era. And people are searching for ways to express how they feel.
Rethink Ready: Spotting the Signals
To be ready for tomorrow, brands should keep a close eye on what’s happening today. But first, they need to know what to look for.
The Inclusive Campaign
What makes an advertising campaign authentically inclusive? We looked at three to find out.
Unbiasing Your Business
When it comes to inclusion, research shows that transparency around diversity data is an important step toward lasting change.
Rethink Ready: Tomorrow’s Market
From tiny fluctuations to seismic shifts in demand, understanding what matters to people — and creating meaningful messages at scale — has always been a critical marketing challenge. Automation gives brands the ability to be ready for what’s next.
Beyond Marble & Mortar
Digital-first brands are raising the bar for all financial services providers, signaling a watershed moment in the industry.
The Near Outdoors
It’s time to reimagine travel for the unimaginable.