Data from: What the auto industry needs to know to close the sale after the sale

Data from: What the auto industry needs to know to close the sale after the sale

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More than 40% of auto service shoppers need reactive versus routine maintenance.

2017 Google/Critical Mix

Search is the first place people turn when they need auto maintenance information quickly.

2017 Google/Critical Mix

Nearly 25% of all automotive searches are parts, services, and maintenance related.

August 2017 Google

Over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

2017 Google/Critical Mix

More than half of searches related to parts, services, and maintenance come from mobile.

August 2017 Google Internal Data
65

of people who took their vehicle in for service first heard about the service center through video.

2017 Google/Critical Mix