More than 40% of auto service shoppers need reactive versus routine maintenance.
2017 Google / Critical Mix

When people need auto maintenance information quickly, the first place they turn is search.

2017 Google / Critical Mix

Nearly 25% of all automotive searches are parts, services, and maintenance related.

Aug. 2017 Google

More than half of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

2017 Google / Critical Mix

More than half of searches related to parts, services, and maintenance come from mobile.

Aug. 2017 Google
65

of people who took their vehicle in for service first heard about the service center they visited through video.

2017 Google / Critical Mix