More than 40% of auto service shoppers need reactive versus routine maintenance.
Article data: What the auto industry needs to know to close the sale after the sale
When people need auto maintenance information quickly, the first place they turn is search.
Nearly 25% of all automotive searches are parts, services, and maintenance related.
More than half of auto parts and service shoppers who use mobile search call the service provider directly from a search result.
More than half of searches related to parts, services, and maintenance come from mobile.
of people who took their vehicle in for service first heard about the service center they visited through video.