Data from: What the auto industry needs to know to close the sale after the sale

Data from: What the auto industry needs to know to close the sale after the sale

Consumer Insights Automotive

More than 40% of auto service shoppers need reactive versus routine maintenance.

Google/Critical Mix
Search Consumer Insights Automotive

Search is the first place people turn when they need auto maintenance information quickly.

Google/Critical Mix
Search Automotive

Nearly 25% of all automotive searches are parts, services, and maintenance related.

Google
Mobile Search Automotive

Over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

Google/Critical Mix
Mobile Search Automotive

More than half of searches related to parts, services, and maintenance come from mobile.

Google Internal Data
Video Automotive Micro-Moments
65%

of people who took their vehicle in for service first heard about the service center through video.

Google/Critical Mix