Data from: What the auto industry needs to know to close the sale after the sale

Data from: What the auto industry needs to know to close the sale after the sale

More than 40% of auto service shoppers need reactive versus routine maintenance.

Google/Critical Mix

Search is the first place people turn when they need auto maintenance information quickly.

Google/Critical Mix

Nearly 25% of all automotive searches are parts, services, and maintenance related.

Google

Over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

Google/Critical Mix

More than half of searches related to parts, services, and maintenance come from mobile.

Google Internal Data
65%

of people who took their vehicle in for service first heard about the service center through video.

Google/Critical Mix