Data from: What the auto industry needs to know to close the sale after the sale Read the article Consumer Insights Automotive More than 40% of auto service shoppers need reactive versus routine maintenance. Search Consumer Insights Automotive Search is the first place people turn when they need auto maintenance information quickly. Search Automotive Nearly 25% of all automotive searches are parts, services, and maintenance related. Mobile Search Automotive Over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result. Mobile Search Automotive More than half of searches related to parts, services, and maintenance come from mobile. Video Automotive Micro-Moments 65% of people who took their vehicle in for service first heard about the service center through video.