Leading marketers embrace 3 beliefs to drive business growth

Leading marketers embrace 3 beliefs to drive business growth

With insights directing the bulk of today’s marketing decisions, leading marketers are driving growth by embracing three core mindset shifts. Marketing leaders are working toward a holistic view of consumers; they are investing in machine learning to support their activities; and they believe how they apply their data is crucial to success. Google partnered with MIT Sloan Management Review and MIT Technology Review for a deeper dive into the mindsets around these beliefs. Here’s what we found.

1. Leading marketers are working toward a holistic view of consumers.

3. Leading marketers believe how they apply their data is crucial to success.

66

of marketing leaders believe how companies apply their data will play a key role in their ability to thrive.

October 2018 Google/MIT
60

of leading marketers believe data-driven attribution is essential to understanding journeys of high-value customers.

October 2018 Google/MIT