Consumer behavior during the holidays
During the holiday season, consumers have limited time and lots of gifts to buy. Find out how they’re shopping and how they’re using mobile to complete their holiday to-do lists.
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During the holiday season, consumers have limited time and lots of gifts to buy. Find out how they’re shopping and how they’re using mobile to complete their holiday to-do lists.
This is the year of the supershopper. These savvy consumers have embraced mobile shopping, are open to new brands and products, and are turning to their devices for information and inspiration.
While more and more supershoppers are buying on mobile, they're still using it primarily as a door-to-the-store. Marketers without a comprehensive presence on mobile will miss out.
of smartphone shoppers turn to mobile search for ideas about what to buy before heading into stores.