Year of the Supershopper
This is the year of the supershopper. These savvy consumers have embraced mobile shopping, are open to new brands and products, and are turning to their devices for information and inspiration.
During the holiday season, consumers have limited time and lots of gifts to buy. Find out how they’re shopping and how they’re using mobile to complete their holiday to-do lists.
of smartphone shoppers turn to mobile search for ideas about what to buy before heading into stores.
of smartphone shoppers want retailers to automatically surface relevant information on their smartphone when they are inside a store.
of people who search for something nearby on their smartphone visit a related business within a day, and 28% of those searches result in a purchase.
There has been a 1.3X YOY increase in mobile searches for “where to buy/find/get.”