>50%
of holiday shoppers say they are open to purchasing from new retailers.
Jan. 2016
Google/Ipsos
Consumer behavior during the holidays
During the holiday season, consumers have limited time and lots of gifts to buy. Find out how they’re shopping and how they’re using mobile to complete their holiday to-do lists.
Year of the Supershopper
This is the year of the supershopper. These savvy consumers have embraced mobile shopping, are open to new brands and products, and are turning to their devices for information and inspiration.
76%
of mobile shoppers have changed their mind about which retailer or brand to purchase from, after searching on Google.
Jul. 2016.
Google/Euromonitor International
>50%
of smartphone users have discovered a new company or product when conducting a search on their smartphones.
Aug. 2015.
Google/Ipsos
Mobile Is the Door-to-the-Store
While more and more supershoppers are buying on mobile, they're still using it primarily as a door-to-the-store. Marketers without a comprehensive presence on mobile will miss out.
64%
of smartphone shoppers turn to mobile search for ideas about what to buy before heading into stores.
Jul. 2016.
Google/Euromonitor International
On mobile, conversion rates jump 50% on Cyber Monday when compared to November 1.
Dec. 2015
Google
>40%
of smartphone shoppers want retailers to automatically surface relevant information on their smartphone when they are inside a store.
Jul. 2016
Google/Euromonitor International
On mobile, conversion rates jump 30% on Black Friday when compared to November 1.
Dec. 2015
Google
76%
of people who search for something nearby on their smartphone visit a related business within a day, and 28% of those searches result in a purchase.
May 2016.
Google/Purchased Digital Diary
1.3X
YoY increase in mobile searches for “where to buy/find/get.”
Feb. 2016
Google Internal Search Data. U.S.