Year of the Supershopper
This is the year of the supershopper. These savvy consumers have embraced mobile shopping, are open to new brands and products, and are turning to their devices for information and inspiration.
Mobile Is the Door-to-the-Store
While more and more supershoppers are buying on mobile, they're still using it primarily as a door-to-the-store. Marketers without a comprehensive presence on mobile will miss out.