2X more brand experiences happen on mobile than anywhere else, including TV, in-store, etc.

April 2017 Google/Purchased
42

of all mobile brand experiences involve search.

April 2017 Google/Purchased

Over half of all mobile brand experiences are image- or video-based.

Over half of all mobile brand experiences are image- or video-based SVG
April 2017 Google/Purchased
78

of mobile brand experiences are described as positive.

April 2017 Google/Purchased

The 3 most common positive descriptors of mobile brand experiences were: easy, helpful, and convenient.

April 2017 Google/Purchased
89

of people are likely to recommend a brand after a positive brand experience on mobile.

April 2017 Google/Purchased

Nearly 9 out of 10 times, when people had a helpful or relevant mobile brand experience, they said they would purchase from the brand in the future.

April 2017 Google/Purchased

The 3 most common negative descriptors of mobile brand experiences were: neutral, interruptive, and predictive.

April 2017 Google/Purchased

When people have a negative brand experience on mobile, they are over 60% less likely to purchase from that brand in the future than if they have a positive experience.

April 2017 Google/Purchased
46

of the time people had an interruptive mobile experience, they said they would not purchase from that brand in the future.

April 2017 Google/Purchased

Brand experiences on mobile described as "neutral" are negative drivers of purchase intent and likelihood to recommendation.

April 2017 Google/Purchased

When people are actively looking for something on their phones, they're more than 2.3X as likely to make an in-store purchase than if using any other device.

April 2017 Google/Purchased
35

of people who searched on their phone spent more than they expected in the store.

April 2017 Google/Purchased

People who click on a Google search ad before heading into a store spend over 10% more, on average.

April 2017 Google Data