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Data from 3 mindset shifts CPG marketers should adopt to win today’s shoppers

75%

of CPG shoppers said they used digital channels in their most recent shopping journey to become inspired, browse, research, or select a brand.

43%

of CPG shoppers said they used search in their most recent shopping journey to become inspired, browse, or research.

CPG shoppers who said they used search in their most recent shopping journey reported spending 50% more than those who didn’t.

CPG shoppers said they used brand websites or mobile apps to browse or research before or during their most recent shopping journey.

CPG shoppers who used brand websites in their most recent shopping journey reported spending 30% more than those who said they used a retailer website.

CPG shoppers who used brand websites to research before or during their shopping journey reported spending 108% more than shoppers who didn’t.

37%

of grocery shoppers said that they used search in their most recent shopping journey to become inspired, browse, or research.

Grocery shoppers who said they visit brand websites for research reported spending 200% more per transaction than those who didn’t.

Beauty shoppers who said they watched a brand’s video ad on YouTube reported spending over 40% more than shoppers who didn’t.