75

of CPG shoppers said they used digital channels in their most recent shopping journey to become inspired, browse, research, or select a brand.

December 2017 Google/Deloitte
43

of CPG shoppers said they used search in their most recent shopping journey to become inspired, browse, or research.

December 2017 Google/Deloitte

CPG shoppers who said they used search in their most recent shopping journey reported spending 50% more than those who didn’t.

December 2017 Google/Deloitte

CPG shoppers said they used brand websites or mobile apps to browse or research before or during their most recent shopping journey.

December 2017 Google/Deloitte

CPG shoppers who used brand websites in their most recent shopping journey reported spending 30% more than those who said they used a retailer website.

December 2017 Google/Deloitte

CPG shoppers who used brand websites to research before or during their shopping journey reported spending 108% more than shoppers who didn’t.

December 2017 Google/Deloitte
37

of grocery shoppers said that they used search in their most recent shopping journey to become inspired, browse, or research.

December 2017 Google/Deloitte

Grocery shoppers who said they visit brand websites for research reported spending 200% more per transaction than those who didn’t.

December 2017 Google/Deloitte

Beauty shoppers who said they watched a brand’s video ad on YouTube reported spending over 40% more than shoppers who didn’t.

December 2017 Google/Deloitte