2019 research review: Satisfying immediacy is often more important than loyalty

2019 research review: Satisfying immediacy is often more important than loyalty

Being there to satisfy people’s immediate needs is the new battleground for brands. The winners will be those that save people time and get them what they want as quickly as possible.

Mobile Search
75%

of smartphone users expect to get immediate information while using their smartphone.

Google/Ipsos
Mobile Search Retail

Nearly half of all shoppers say they confirm inventory before going to the store.

Google/Ipsos

“Near me” searches are increasing across almost every category, with people combining locally sensitive searches with other intent signals

Mobile Search

Mobile queries that contain "insurance near me" have grown by over 100% in the past two years.

Google
Mobile Search

Mobile queries that contain "bank near me" have grown by over 60% in the past two years.

Google
Mobile Search

Mobile queries that contain "repair near me" have grown by over 110% over the past two years.

Google