2019 research review: Satisfying immediacy is often more important than loyalty

2019 research review: Satisfying immediacy is often more important than loyalty

Being there to satisfy people’s immediate needs is the new battleground for brands. The winners will be those that save people time and get them what they want as quickly as possible.

75%

of smartphone users expect to get immediate information while using their smartphone.

Google/Ipsos

Nearly half of all shoppers say they confirm inventory before going to the store.

Google/Ipsos

“Near me” searches are increasing across almost every category, with people combining locally sensitive searches with other intent signals

Mobile searches for “store open near me” (such as, “grocery store open near me” and “auto parts store open near me”) have grown by over 250% in the last two years.

Google Data

Mobile searches for “on sale” + “near me” (such as, “tires on sale near me” and “houses on sale near me”) have grown by over 250% YOY in the last two years.

Google Data

Mobile queries that contain "insurance near me" have grown by over 100% in the past two years.

Google

Mobile queries that contain "bank near me" have grown by over 60% in the past two years.

Google

Mobile queries that contain "repair near me" have grown by over 110% over the past two years.

Google

Keep exploring the insights we uncovered in 2019