Cruise brands, destinations, and ports are among the most popular types of searches conducted related to cruises.
Data from: 3 ways cruise line marketers can win with digital
Category searches for terms such as "Alaska cruises" and "best cruise lines" exceed that of any individual cruise brand by more than 2X.
of cruisers consulted a cruise line's website during their decision-making process.
In the U.S., cruise searches on mobile grew at least 5X faster year-over-year than those for hotel or air.
Among consumers who have been on a cruise, 47% booked their most recent trip online vs. 35% who did so through a travel agent.
The percentage of Americans who have never cruised but plan to do so in the future (29%) exceeds the percentage of those who've cruised before and plan to do so again (26%).