Data from: 3 ways cruise line marketers can win with digital

Data from: 3 ways cruise line marketers can win with digital

Search Travel

Cruise brands, destinations, and ports are among the most popular cruise-related search types conducted.

Google Search Data
Search Travel

Category searches for terms such as "Alaska cruises" and "best cruise lines" exceed that of any individual cruise brand by more than 2X.

Google Search Data
Search Travel Micro-Moments
70%

of cruisers consulted a cruise line's website during their decision-making process.

Google Survey
Search Travel

In the U.S., cruise searches on mobile grew at least 5X faster YOY than those for hotel or air.

Google Internal Data
Search Consumer Insights Travel
47%

of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent.

Google Survey
Consumer Insights Travel Micro-Moments
29%

of Americans have never cruised but plan to do so in the future and 26% have cruised before and plan to do so again.

Google
Search Travel Micro-Moments

Price, destination, entertainment, and dining options are among the leading considerations when people are choosing a cruise line.

Google Survey