Data from: 3 ways cruise line marketers can win with digital Read the article Cruise brands, destinations, and ports are among the most popular cruise-related search types conducted. Category searches for terms such as "Alaska cruises" and "best cruise lines" exceed that of any individual cruise brand by more than 2X. 70% of cruisers consulted a cruise line's website during their decision-making process. In the U.S., cruise searches on mobile grew at least 5X faster YOY than those for hotel or air. 47% of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent. 29% of Americans have never cruised but plan to do so in the future and 26% have cruised before and plan to do so again. Price, destination, entertainment, and dining options are among the leading considerations when people are choosing a cruise line.