Data from: 3 ways cruise line marketers can win with digital Read the article Search Travel Cruise brands, destinations, and ports are among the most popular cruise-related search types conducted. Search Travel Category searches for terms such as "Alaska cruises" and "best cruise lines" exceed that of any individual cruise brand by more than 2X. Search Travel Micro-Moments 70% of cruisers consulted a cruise line's website during their decision-making process. Search Travel In the U.S., cruise searches on mobile grew at least 5X faster YOY than those for hotel or air. Search Consumer Insights Travel 47% of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent. Consumer Insights Travel Micro-Moments 29% of Americans have never cruised but plan to do so in the future and 26% have cruised before and plan to do so again. Search Travel Micro-Moments Price, destination, entertainment, and dining options are among the leading considerations when people are choosing a cruise line.