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Data from: 3 ways cruise line marketers can win with digital

Cruise brands, destinations, and ports are among the most popular cruise-related search types conducted.

Category searches for terms such as "Alaska cruises" and "best cruise lines" exceed that of any individual cruise brand by more than 2X.

70%

of cruisers consulted a cruise line's website during their decision-making process.

In the U.S., cruise searches on mobile grew at least 5X faster YOY than those for hotel or air.

47%

of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent.

29%

of Americans have never cruised but plan to do so in the future and 26% have cruised before and plan to do so again.

Price, destination, entertainment, and dining options are among the leading considerations when people are choosing a cruise line.