Cruise brands, destinations, and ports are among the most popular cruise-related search types conducted.

Google Search Data

Category searches for terms such as "Alaska cruises" and "best cruise lines" exceed that of any individual cruise brand by more than 2X.

Google Search Data

of cruisers consulted a cruise line's website during their decision-making process.

Google Survey

In the U.S., cruise searches on mobile grew at least 5X faster YOY than those for hotel or air.

Google Internal Data

of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent.

Google Survey

of Americans have never cruised but plan to do so in the future and 26% have cruised before and plan to do so again.


Price, destination, entertainment, and dining options are among the leading considerations when people are choosing a cruise line.

Google Survey