Cruise brands, destinations, and ports are among the most popular types of searches conducted related to cruises.

April 2017 Google

Category searches for terms such as "Alaska cruises" and "best cruise lines" exceed that of any individual cruise brand by more than 2X.

April 2017 Google
70

of cruisers consulted a cruise line's website during their decision-making process.

2017 Google

In the U.S., cruise searches on mobile grew at least 5X faster year-over-year than those for hotel or air.

April 2017 Google

Among consumers who have been on a cruise, 47% booked their most recent trip online vs. 35% who did so through a travel agent.

2017 Google

The percentage of Americans who have never cruised but plan to do so in the future (29%) exceeds the percentage of those who've cruised before and plan to do so again (26%).

2017 Google

People interested in booking a future cruise say that pricing, destinations, entertainment, and dining options are among the leading components that would influence their choice of a cruise line.

2017 Google