How new consumer behaviors will change marketing

How new consumer behaviors will change marketing

New smart devices are emerging, and consumers are embracing new ways to interact with them, like voice commands. As a result, the micro-moment behaviors kick-started by mobile will only multiply.

In the Google app, 20% of searches are now by voice.

May 2016 Google

of smartphone owners turn to search first in a moment of need.

May 2016 Google/Purchased

Be Fast, Be Helpful

Consumers’ expectations of brands continue to rise, but when those expectations are exceeded, the rewards are sales and loyalty.

For every second delay in mobile page load, conversions can fall by up to 20%.

April 2017 SOASTA

of smartphone owners purchased or plan to purchase something after seeing an ad they described as relevant.

April 2017 Google

Account for the Omnichannel Consumer

The customer journey is no longer linear. Separate online and offline strategies cease to make sense when consumers move seamlessly between the two.

Consumers who click on a Google Search ad prior to visiting a store are, on average, 27% more likely to buy something.

November 2016 Google

Consumers who click on a Google Search ad prior to visiting a store spend, on average, over 10% more.

Oct.–Nov. 2016 Google Data

of smartphone users who bought something in a store first turned to their phone for information about that purchase.

April 2017 Google/Purchased

Internet users are 36% more likely to use a smartphone when they look for availability of an item in a local store now than a year ago.

March 2017 Google/Ipsos Connect

of internet users looked for videos related to a product or service before visiting a store.

March 2017 Google/Ipsos Connect

of consumers have spent more time researching a brand or product online than they have researching in a store.

December 2016 Google/Kelton