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Data from: The future of travel - New consumer behavior and the technology giving it flight

of U.S. travelers would consider an impulse trip based on a good hotel or flight deal.

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.


of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.


of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

international travelers are interested in using digital assistants to research or book travel.

Almost 70% of requests to the Google Assistant are expressed in natural language.