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Data from: The future of travel - New consumer behavior and the technology giving it flight

of U.S. travelers would consider an impulse trip based on a good hotel or flight deal.

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

57%

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

international travelers are interested in using digital assistants to research or book travel.

Almost 70% of requests to the Google Assistant are expressed in natural language.