of U.S. travelers would consider an impulse trip based on a good hotel or flight deal.

2017 Google/Phocuswright

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

June 2017 Google
57

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright

If a travel brand tailored its information and overall trip experience based on personal preferences or past behavior, 36% would be likely to pay more for their services.

2017 Google/Phocuswright

international travelers are interested in using digital assistants to research or book travel.

December 2017 Google/Phocuswright

Almost 70% of requests to the Google Assistant are expressed in natural language.

May 2017 Google