Data from: The future of travel - New consumer behavior and the technology giving it flight Read the article > 60 % of U.S. travelers would consider an impulse trip based on a good hotel or flight deal. Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years. 57% of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors. 36% of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior. 1 in 3 international travelers are interested in using digital assistants to research or book travel. Almost 70% of requests to the Google Assistant are expressed in natural language.