Data from: 4 reasons people watch gaming content on YouTube

Data from: 4 reasons people watch gaming content on YouTube

Gaming videos can be a head-scratcher. Why watch someone play when you could just… play? Turns out people watch gaming videos for the community, the inclusion, the fun of it, and the desire to improve. Here are the key data points uncovered in the new research.

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Video Consumer Electronics Entertainment

2 of the top 5 YouTube channels with the most subscribers worldwide are gaming-related.

YouTube Data
Video Consumer Electronics Entertainment
48%

of YouTube gamers say they spend more time watching gaming videos on YouTube than playing games.

Google/Ipsos Connect
Video Consumer Electronics Entertainment
56%

of YouTube gamers say YouTube is where they connect with their gaming community.

Google/Ipsos Connect
Video Consumer Insights Consumer Electronics
66%

of female YouTube gamers watch gaming videos on YouTube when they want to hear from people they can relate to.

Google/Ipsos Connect
Video Consumer Electronics Entertainment
73%

of YouTube gamers say they enjoy watching others play games on YouTube.

Google/Ipsos Connect
Video Consumer Electronics Entertainment
74%

of YouTube gamers say they watch YouTube videos to learn how to get better at a game.

Google/Ipsos Connect