Data from: Holiday shoppers are begging for help from brands. Are you listening? We’ve taken a look at recent holiday shopping behavior trends to see how brands can better assist shoppers with navigating this bustling shopping period. Here are some insights marketers should know. 76% of U.S. holiday shoppers over 18 use three or more channels. 61% of shoppers are open to buying from new retailers during the holiday season, and in the 2017 holiday season 46% of them actually did. Mobile searches for “brands like” and “stores like” have grown over 60% in the past two years. 50% of holiday shoppers' online purchases were made on their smartphones last season. 25 % A survey we conducted found that 25% of the time a shopper leaves a store without making a purchase, it’s because the item they wanted wasn’t in stock. 41% of shoppers wish that stores would do a better job of sharing inventory. 31% of holiday shoppers said they searched for images or videos before they went in store to shop. Only about 18% of shoppers consolidate all of their shopping to the Black Friday-to-Cyber Monday weekend. And by the Black Friday and Cyber Monday period, shoppers have already completed 42% of their holiday shopping. 6 X increasing growth of watch time for "holiday" shopping content on YouTube over the past two years. > 50 % of shoppers say that they used online video while actually shopping in store. > 90 % of people say that they’ve discovered new products and brands via YouTube. > 60 % of shoppers say online video has given them ideas and inspiration for their purchases. Searches for “shopping near me” have grown over 200% in the past two years. 4 in 10 holiday shoppers are looking for retailers to remember personal details, like past sizes and items they’ve purchased. Mobile searches for “online shopping” have grown 180% in the past two years. United States Article Article Holiday shoppers are begging brands for help. Are you listening?