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Data from: Holiday shoppers are begging for help from brands. Are you listening?

We’ve taken a look at recent holiday shopping behavior trends to see how brands can better assist shoppers with navigating this bustling shopping period. Here are some insights marketers should know.


of U.S. holiday shoppers over 18 use three or more channels.


of shoppers are open to buying from new retailers during the holiday season, and in the 2017 holiday season 46% of them actually did.

Mobile searches for “brands like” and “stores like” have grown over 60% in the past two years.


of holiday shoppers' online purchases were made on their smartphones last season. 

A survey we conducted found that 25% of the time a shopper leaves a store without making a purchase, it’s because the item they wanted wasn’t in stock.


of shoppers wish that stores would do a better job of sharing inventory.


of holiday shoppers said they searched for images or videos before they went in store to shop.

increasing growth of watch time for "holiday" shopping content on YouTube over the past two years.

of shoppers say that they used online video while actually shopping in store.

of people say that they’ve discovered new products and brands via YouTube.

of shoppers say online video has given them ideas and inspiration for their purchases.

Searches for “shopping near me” have grown over 200% in the past two years.

holiday shoppers are looking for retailers to remember personal details, like past sizes and items they’ve purchased.

Mobile searches for “online shopping” have grown 180% in the past two years.