Data from: Holiday shoppers are begging for help from brands. Are you listening?

Data from: Holiday shoppers are begging for help from brands. Are you listening?

We’ve taken a look at recent holiday shopping behavior trends to see how brands can better assist shoppers with navigating this bustling shopping period. Here are some insights marketers should know.

Consumer Insights Retail Omnichannel
76%

of U.S. holiday shoppers over 18 use three or more channels.

Google/Ipsos
Consumer Insights Retail Omnichannel
61%

of shoppers are open to buying from new retailers during the holiday season, and in the 2017 holiday season 46% of them actually did.

Google/Ipsos
Consumer Insights Retail Omnichannel

Mobile searches for “brands like” and “stores like” have grown over 60% in the past two years.

Google Data
Consumer Insights Retail Omnichannel
50%

of holiday shoppers' online purchases were made on their smartphones last season. 

Google/Ipsos
Consumer Insights Retail Omnichannel
25%

of the time a shopper leaves a store without making a purchase, it’s because the item they wanted wasn’t in stock.

Google/Deloitte
Consumer Insights Retail Omnichannel
41%

of shoppers wish that stores would do a better job of sharing inventory.

Google/Ipsos
Consumer Insights Retail Omnichannel
31%

of holiday shoppers said they searched for images or videos before they went in store to shop.

Google/Ipsos
Consumer Insights Retail Omnichannel

increasing growth of watch time for "holiday" shopping content on YouTube over the past two years.

Google Data
Consumer Insights Retail Omnichannel

of shoppers say that they used online video while actually shopping in store.

Google/Ipsos
Consumer Insights Retail Omnichannel

of people say that they’ve discovered new products and brands via YouTube.

Google/Magid Advisors
Consumer Insights Retail Omnichannel

of shoppers say online video has given them ideas and inspiration for their purchases.

Google/Ipsos
Consumer Insights Retail Omnichannel

Searches for “shopping near me” have grown over 200% in the past two years.

Google Data
Consumer Insights Retail Omnichannel

holiday shoppers are looking for retailers to remember personal details, like past sizes and items they’ve purchased.

Google/Ipsos
Consumer Insights Retail Omnichannel

Mobile searches for “online shopping” have grown 180% in the past two years.

Google Data