76

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos
61

of shoppers are open to buying from new retailers during the holiday season, and in the 2017 holiday season 46% of them actually did.

December 2017 Google/Ipsos

Mobile searches for “brands like” and “stores like” have grown over 60% in the past two years.

April 2015 Google Data
50

of holiday shoppers' online purchases were made on their smartphones last season. 

November 2017 Google/Ipsos
25

of the time a shopper leaves a store without making a purchase, it’s because the item they wanted wasn’t in stock.

December 2017 Google/Deloitte
41

of shoppers wish that stores would do a better job of sharing inventory.

November 2017 Google/Ipsos
31

of holiday shoppers said they searched for images or videos before they went in store to shop.

November 2017 Google/Ipsos

increasing growth of watch time for "holiday" shopping content on YouTube over the past two years.

December 2017 Google Data

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

of people say that they’ve discovered new products and brands via YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas and inspiration for their purchases.

July 2018 Google/Ipsos

Searches for “shopping near me” have grown over 200% in the past two years.

March 2018 Google Data

holiday shoppers are looking for retailers to remember personal details, like past sizes and items they’ve purchased.

October 2017 Google/Ipsos

Mobile searches for “online shopping” have grown 180% in the past two years.

March 2018 Google Data