Data from: Holiday shoppers are begging for help from brands. Are you listening?

Data from: Holiday shoppers are begging for help from brands. Are you listening?

We’ve taken a look at recent holiday shopping behavior trends to see how brands can better assist shoppers with navigating this bustling shopping period. Here are some insights marketers should know.

76%

of U.S. holiday shoppers over 18 use three or more channels.

Google/Ipsos
61%

of shoppers are open to buying from new retailers during the holiday season, and in the 2017 holiday season 46% of them actually did.

Google/Ipsos

Mobile searches for “brands like” and “stores like” have grown over 60% in the past two years.

Google Data
50%

of holiday shoppers' online purchases were made on their smartphones last season. 

Google/Ipsos

A survey we conducted found that 25% of the time a shopper leaves a store without making a purchase, it’s because the item they wanted wasn’t in stock.

Google/Deloitte
41%

of shoppers wish that stores would do a better job of sharing inventory.

Google/Ipsos
31%

of holiday shoppers said they searched for images or videos before they went in store to shop.

Google/Ipsos

Only about 18% of shoppers consolidate all of their shopping to the Black Friday-to-Cyber Monday weekend. And by the Black Friday and Cyber Monday period, shoppers have already completed 42% of their holiday shopping.

Google/Ipsos

increasing growth of watch time for "holiday" shopping content on YouTube over the past two years.

Google Data

of shoppers say that they used online video while actually shopping in store.

Google/Ipsos

of people say that they’ve discovered new products and brands via YouTube.

Google/Magid Advisors

of shoppers say online video has given them ideas and inspiration for their purchases.

Google/Ipsos

Searches for “shopping near me” have grown over 200% in the past two years.

Google Data

holiday shoppers are looking for retailers to remember personal details, like past sizes and items they’ve purchased.

Google/Ipsos

Mobile searches for “online shopping” have grown 180% in the past two years.

Google Data