Data from: Holiday shoppers want more help in a hurry—here’s how to succeed this season

Data from: Holiday shoppers want more help in a hurry—here’s how to succeed this season

67%

of smartphone users agree that when conducting a search, they look for the most relevant information, regardless of the company providing it.

Google/Ipsos

Mobile searches for “where to buy” grew over 85% in the past two years, with queries like “where to buy ugly Christmas sweater,” “where to buy cards,” and “where to buy gift boxes.”

Google

Watch time of "store tour" videos on YouTube grew by more than 10X over the past two years.

YouTube

Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

Google

of online transactions are now done on mobile.

Google Analytics

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

Google Data

In 2016, mobile searches for “store hours” peaked on Christmas Day — the highest day of the year for that search.

Google Data

Mobile searches for top retailers are higher on both Christmas Eve and Christmas Day than any other day in December.

Google Data

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

YouTube