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Data from: Holiday shoppers want more help in a hurry—here’s how to succeed this season


of smartphone users agree that when conducting a search, they look for the most relevant information, regardless of the company providing it.

Mobile searches for “where to buy” grew over 85% in the past two years, with queries like “where to buy ugly Christmas sweater,” “where to buy cards,” and “where to buy gift boxes.”

Watch time of "store tour" videos on YouTube grew by more than 10X over the past two years.

Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

of online transactions are now done on mobile.

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

In 2016, mobile searches for “store hours” peaked on Christmas Day — the highest day of the year for that search.

Mobile searches for top retailers are higher on both Christmas Eve and Christmas Day than any other day in December.

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.