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of smartphone users now agree that when conducting a search, they look for the most relevant information, regardless of the company providing it.

Dec. 2016 Google / Ipsos

Mobile searches for "where to buy" grew over 85% in the past two years, with queries like "where to buy ugly Christmas sweater," "where to buy cards," and "where to buy gift boxes."

June 2017 Google

Watch time of "store tour" videos on YouTube grew by more than 10X over the past two years.

June 2017 YouTube

Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

June 2017 Google

Over 40% of online transactions are now done on mobile.

Sept. 2017 Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

Dec. 2016 Google

In 2016, mobile searches for "store hours" peaked on Christmas Day. It's the highest day of the year for that search.

Dec. 2016 Google

Mobile searches for the top retailers are higher on both Christmas Eve and Christmas Day than any other day in December.

Dec. 2016 Google

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

Jan - June 2015 and 2017 YouTube