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of smartphone users agree that when conducting a search, they look for the most relevant information, regardless of the company providing it.

December 2016 Google/Ipsos

Watch time of "store tour" videos on YouTube grew by more than 10X over the past two years.

June 2017 YouTube

of online transactions are now done on mobile.

September 2017 Google Analytics

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

December 2016 Google Data

In 2016, mobile searches for “store hours” peaked on Christmas Day — the highest day of the year for that search.

December 2016 Google Data

Mobile searches for top retailers are higher on both Christmas Eve and Christmas Day than any other day in December.

December 2016 Google Data

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

June 2017 YouTube