Leading marketers are 72% more likely than the mainstream to strongly agree that they’re investing in improving the quality and/or volume of the first-party data they capture.
Data from: Using machine learning to enhance the customer journey
of leading marketers agree that capability in machine learning will be critical to provide personalized experiences along the customer journey.
of successful businesses acknowledge it is critical to their growth that they anticipate customer needs and provide assistive experiences along the customer journey.
Leading markers are 1.5X as likely as mainstream to be increasing investments in capabilities like machine learning to predict customer needs.
Leading marketers are 58% more likely than mainstream to strongly agree that first-party data is a strategic asset.
of leading marketers believe that it's critical to their growth to continuously build an understanding of what people want using first-party data.