Data from the article

Leading marketers are 72% more likely than the mainstream to strongly agree that they're investing in improving the quality and/or volume of the first-party data they capture.

2017 Google/Econsultancy
81

of leading marketers agree that capability in machine learning will be critical to provide personalized experiences along the customer journey.

2017 Google/Econsultancy
89

of successful businesses acknowledge it is critical to their growth that they anticipate customer needs and provide assistive experiences along the customer journey.

2017 Google/Econsultancy

Related data

Leading markers are 1.5X as likely as mainstream to be increasing investments in capabilities like machine learning to predict customer needs.

2017 Google/Econsultancy

Leading marketers are 58% more likely than mainstream to strongly agree that first-party data is a strategic asset.

2017 Google/Econsultancy
92

of leading marketers believe that it's critical to their growth to continuously build an understanding of what people want using first-party data.

2017 Google/Econsultancy