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A Mobile-First Mindset Is Essential in Marketing Analytics

As people move between channels and devices, traditional media metrics have become outdated—making a mindset shift critical. New research from Econsultancy and Google shows that companies making that shift were more than twice as likely to have significantly exceeded their business goals.

Find new ways to bridge gaps and embrace experimentation

Leading marketers realize they won't always have perfect numbers, so they focus on building reliable benchmarks and estimates and invest in testing.