Data from: If measurement isn’t your top priority, here’s why it should be

Data from: If measurement isn’t your top priority, here’s why it should be

Leaders are 1.7X as likely as laggards to measure marketing campaigns against a common business goal.

January 2019 Bain/Google

Leaders are 1.4X as likely as laggards to use proxy metrics, such as search demand, to make business decisions when outcomes can’t be measured directly.

January 2019 Bain/Google

Leaders are 1.3X as likely as laggards to use proxy metrics to fill data gaps in their measurement strategy.

January 2019 Bain/Google

Leaders are 1.5X as likely as laggards to apply measurement learnings to digital marketing and media investment in near real time.

January 2019 Bain/Google

Leaders are 2.3X as likely as laggards to use automation to manage campaign bids and budgeting across more than one channel in real time.

January 2019 Bain/Google

Leaders are 1.6X as likely as laggards to have marketing teams integrate and share measurement metrics with other teams.

January 2019 Bain/Google