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Micro-Moments Now: New consumer behaviors you need to know

As micro-moments multiply, consumer expectations continue to rise and new behaviors are evolving. More than ever, people are turning to their phones for advice with the expectation of finding what they need right here and right now.

The well-advised consumer

People are turning to their phones across a wide range of topics. They research anything they want—from home-loans to toothbrushes—no matter the category or price.