2019 research review: Traditional industries are transforming with digital

2019 research review: Traditional industries are transforming with digital

In 2019, we saw even more traditional industries going digital, as people went online to browse and shop.

Grocery

Mobile Search

Mobile searches for "grocery app" have grown by over 900% in the past two years.

Google
Consumer Insights Consumer Goods Omnichannel
75%

of online grocery shoppers say they are still shopping with the first retailer they tried for online grocery.

Google/Bain
Consumer Goods Retail

Only 3% of U.S. grocery shopping occurs online, but e-commerce penetration is projected to triple over the next 10 years.

Bain & Company

Automotive

Mobile Search

Mobile searches for "best" + "car(s)/truck(s)/suv(s)" have grown by over 55% in the past two years.

Google
Mobile Video

Mobile watch time of test drive videos on YouTube has grown by over 70% in the past two years.

Google