2019 research review: Traditional industries are transforming with digital

2019 research review: Traditional industries are transforming with digital

In 2019, we saw even more traditional industries going digital, as people went online to browse and shop.

Grocery

Mobile searches for "grocery app" have grown by over 900% in the past two years.

Google
75%

of online grocery shoppers say they are still shopping with the first retailer they tried for online grocery.

Google/Bain

Only 3% of U.S. grocery shopping occurs online, but e-commerce penetration is projected to triple over the next 10 years.

Bain & Company

Automotive

Mobile searches for "best" + "car(s)/truck(s)/suv(s)" have grown by over 55% in the past two years.

Google

Mobile watch time of test drive videos on YouTube has grown by over 70% in the past two years.

Google

Mobile searches for “electric car(s)” have grown by 85% in the past two years (electric cars, best electric car, bmw electric car i8, electric car charging station, top electric cars).

Google

Finance

Mobile searches related to financial planning and management have grown 70% over the past two years.

Google

Mobile searches for “high yield” have more than doubled over the past two years (high yield savings, high yield cd, high yield bonds).

Google

Keep exploring the insights we uncovered in 2019