2019 research review: Standards are being raised in privacy and digital wellbeing

2019 research review: Standards are being raised in privacy and digital wellbeing

In 2019, it became evident that user privacy, trust, and wellbeing go hand in hand with effective advertising. To be successful, marketers need to work to win people’s trust by raising industry standards and by providing more tools and insights to help them manage their digital wellbeing.

Data & Measurement Monetization

Last year, people made 2.5 billion visits to their Google Account pages, where they can view or adjust how their ads are personalized.

Google Trends
Consumer Insights Data & Measurement Programmatic

Search interest in the U.S. for “my activity,” where people can manage information saved to their Google Account has increased sixfold since 2016.

Google Data
Mobile
67%

of parents are concerned about the amount of time their kids spend on devices.

Google
Video Consumer Insights

Watch time of videos related to “quiet time” grew by 80% over the last year.

YouTube
Video

YouTube has delivered over 1 billion “take a break reminders” since the feature was introduced last year.

Google